marketing of reliance

MARKETING STRATEGY  OF RELIANCE (RIL)
1.RIL as a brand caters to the needs of diverse range of consumer segments with its wide range of products available across its retail outlets and services ranging from telecom to petrol stations.

2 RIL uses a mix demographic, geographic and psychographic segmentation variables such as profession, gender , age etc.

ETHICAL 

1.  It is important to maintain high ethical standards to protect the interests of customers and the public, and the reputation of clients.                                                                                                2. Marketing ethics has been developed with reference to business ethics that reflect interest of various stakeholders 

UNETHICAL  

1.In a desperate bid to compel potential and existing customers to buy their products or services, some marketers use false statements, exaggerated benefits, or make unverifiable claims about their offers. 

2. This unethical marketing practice is rife in the natural remedies industry, where most manufacturers deceive potential buyers that their products have no side effects because they are “made from natural products”. But in reality, most of these products have been found to have side effects, especially when used over a long period. so company may stop .